'Veo', the new video model: What marketers need to know

Okay, let's put the brakes on, because something big has emerged in the world of video marketing. Veo, the newest and most capable video generation model yet, released by Google. This tool creates top quality videos, with a resolution of 1080p and a duration of over a minute, in a wide range of cinematographic styles.

Veo works on the basis of specifically formulated prompts that transform a creative idea into a moving image. It understands prompts for all kinds of effects: from time-lapses to drone shots of a landscape.

What does this mean for marketers? It opens up a world of possibilities. The new video model will help create tools that make video production accessible to everyone. Veo opens new doors for storytelling, education and more.

Soon, some of these features will be available to select creators through VideoFX, a new experimental tool on labs.google. So, if you're ready to take your creativity to the next level, join the waitlist now. That's possible here!

And now the elephant in the room: dealing responsibly with Veo. You need to understand how important it is to use technologies like Veo responsibly. Therefore, all videos generated by Veo are watermarked (identifying AI-generated content). In addition, they are subject to security filters and recognition checking processes to minimize privacy, copyright risks.

Veo's future is shaped by work with leading makers and filmmakers. Their feedback is crucial to improving video technologies and ensuring they cater to the wider creative community. You ask, they turn.

So, what does this all mean for you as a marketer? Well, it means the world of video marketing is ready to be shaken up. It means giving you the options to tell stories in ways that previously seemed impossible. The future of video marketing is here - and this is definitely going to put an interesting spin on it.

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